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Freddie is the kind of Creative Director who will chase an idea until it either wins an award or files a restraining order.
He’s relentless, brilliantly creative, and crafts every detail until it shines. He’s a creative genius with an irritating habit of being right, and the kind of creative who makes everyone else raise their game.
I’d hire him again without thinking - mostly because I hate competing with him.
Leisa Wall
Chief Creative Officer - FCB New Zealand
Freddie is a force. I have been lucky to partner with Freddie for many many years and have seen him develop in to a phenomenal Creative Director. Freddie has mastered the art of delivering Brand Platforms, launched with award winning campaigns time and time again.
Balancing the art of holding on to great ideas, all while building great relationships with clients has been Freddies' super power.
Whether it's being in the trenches on a a tricky project, a large pitch or even a social pitch Freddie is a great partner in crime and I would wholeheartedly do it again.
Nikki McKelvie
ex-Client Service Director - DDB New Zealand
I’ve had the pleasure of working with some incredible creative leaders throughout my career, and Freddie is one of the best of them. His creative leadership on my clients’ businesses has resulted in the delivery of exceptional, award-winning work.
Clients trust him, the creative teams he leads work hard and respect him, and business and strategic leads love collaborating with him as well.
Not only is he passionate about creating ideas that win on both local and global stages, but he also ensures the work is strategically sound and delivers results for clients.
He’s an exceptional person - collaborative, passionate, and incredibly hardworking.
I miss having Freddie by my side, but I have no doubt we’ll come together and create amazing work again someday.
Crystal Clark
Group Business Director - Colenso BBDO
Freddie is wildly creative and wickedly clever.
His ideas can be challenging because they push boundaries, leading to work that sits right on the edge, which he’s proven turns heads and gets results.
Balanced with all of this is real world pragmatism and the appropriate amount of caution.
Freddie operates without ego and communicates clearly
making working with him a real pleasure.
Nick Loosley
Founder - Everybody Eats, New Zealand’s leading movement transforming food waste into dignity, community, and change.
Freddie is a natural talent with an innate ability to create those “how the hell did you think of that?” moments again and again.
He’s a master storyteller, pure creative and is excessively clever with a rare gift for turning even the most simple or mundane briefs into something people can genuinely and deeply connect with.
I’d highly recommend his brain to anyone looking to harness creativity from someone at the top of their game.
Nick Marshall
Founder - Pals, the Southern Hemisphere’s most influential ready-to-drink brand.
I’ve known Freddie as a student, a junior, an intermediate, a senior creative and now as a Creative Director.
What everyone knows is that he’s an awesome creative; his ideas and thinking are never predictable. They push through walls and stretch them.
Over the last decade, I’ve seen him deftly mentor students and junior creatives, so that they become creatives, not in his own image or as an echo of him, but in a way that makes them push through their own walls and stretches them, so that they make room for themselves as creatives – and that for me has been a generous and incomparable skill.
Kate Humphries
Programme Director, Creative Advertising at Media Design School