2026 – LBB Feature: Out of Home Creativity

​

Featured Voice, LBB "Out of Home Creativity": Interviewed ahead of the 2026 Pixel Awards — "Outdoor is the ultimate test of an idea... it forces you to simplify in every respect."

 

2025 – Vogel’s ‘Toastcards’, LIA Reflections & Industry Roles

​​

• Vogel's Toastcards: We literally mailed postcards made from toast to Kiwis overseas — "a tangible taste of home for Kiwis overseas."

• Featured, Campaign Brief's "Legacy of Creative LIAisons" (2012–2026): Profiled as NZ's 2014 LIA representative, now Creative Director at McCann.

• "11 Years Later" — Creative LIAisons reflection, Campaign Brief: A solo look-back on Las Vegas, lessons learned, and the regrets that stuck.

2024 – Campaign Highlights

 

• Meadow Fresh x Steven Adams: We dropped Steven Adams into an anime world to launch Quick Brekkie: “We wanted to capture Steven’s larger-than-life personality in a playful, anime-inspired way.”

• Olivani ‘Forever Young’: A Mediterranean-themed campaign celebrating life’s simple pleasures.

• Freya’s ‘Variety is Good’: Making bread the hero of everyday variety and family life.

 

2023 – Vogel’s ‘The Bread We Do More For’

​

Vogel’s campaign showed the lengths Kiwis go to for their favourite bread — because Vogel’s is more than food, it’s part of our culture.

 

2022 – Decent Packaging Profile & Axis Judge

​

• Served as Judge at the Axis Awards 2022, recognising the best creative work in New Zealand.

• In a profile for Decent Packaging I summed up a belief that drives me: “creativity and sustainability don’t have to be separate conversations.”

 

2020 – Axis Awards Judge

​

Proud to be invited as a Judge at the Axis Awards 2020, assessing standout creativity across categories.

 

2019 – Graduation Speaker, DDB Creative Director, and of course, #ConsiderThePrune

​

• Delivered the Graduation Speech at Media Design School (MDS), reflecting on the industry and encouraging new grads to back themselves.

• Joined DDB Aotearoa as Creative Director, alongside Matt Williams.

• One day I thought it would be funny to suggest Air NZ should swap their iconic in-flight lollies for prunes. So I left a comment on their Facebook page. Things got out of hand...
  - 8,200+ likes and 8,200+ comments on the post.
  - National coverage across NZ Herald, Stuff, and Newshub.
  - A Seven Sharp segment (I politely declined the interview).
  - Nearly every major radio station talking about it.
  - A Stuff poll with 30,000 votes — 9% genuinely supported the switch.
  - What started as a 15-minute throwaway gag turned into full-blown “Prunegate” — proof that sometimes the biggest reach comes from the smallest jokes.

​

2018 – Promotion at FCB

​

Promoted to Creative Group Head at FCB NZ — a recognition of our creative leadership and award-winning work. Read coverage.

​

2016 – Move to Colenso & Kubb Brothers

​

• Moved to Colenso after several successful years at FCB. FCB auctioned our awards off.

• Co-founded Kubb Brothers, a carpentry venture that gave me “a fresh perspective outside advertising.”

​

2015 – ORCA Award, AS Colour “The World’s Shortest Sale”

​

With Matt Williams, I created AS Colour’s “World’s Shortest Sale”, which won an ORCA Radio Award and became a celebrated example of simple, sharp advertising.

​

2014 – LIA Creative LIAisons & AWARD School Tutor

​

• Represented New Zealand at the LIA Creative LIAisons program in Las Vegas. It was one of my earliest international honours.

• Tutored at AWARD School, helping shape the next wave of creatives.

​

2013 – Adfest Young Lotus & ORCA Winner

​

• Represented New Zealand at Adfest Young Lotus 2013, a big milestone early in my career.

• Won an ORCA Radio Award for AS Colour with Matt Williams.

​

Judging, Speaking & Mentorship (Ongoing)

​

• Guest Judge, Campaign Brief's "Bestads Best of the Week" (2026): Reviewing the world's best TV/film advertising for Campaign Brief NZ, Asia and global.

• Judge, AWARD Awards (APAC) 2025 (Sound): Assessing some of the region's best work in sound craft.

• Judge, Lumo Digital Outdoor's Pixel Awards 2024: One of the "powerhouse judges" for NZ's leading DOOH creativity competition.

• Judge, Axis Awards 2022 & 2020: Recognising the best creative work in New Zealand.

• Tutor, AWARD School 2014 & 2015: Helping shape the next wave of creatives.

• Speaker, AUT 2025: Spoke with AUT students about creativity in radio.

• Media Design School mentor — 14 years running, guiding new talent from classroom to agency life.