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We did it.
Together at last.
Your eyeballs. These little words.
And since your eyes are already on a rightwards scanning roll, let's dive into the details.
Over Freddie's 17 year career he's worked on every shape of idea and every shape of business.*
He's been often recognised for his work but long, bragging spiels are boring so let's switch it up to the always exciting bullet point.
• 25 Cannes Lions (3 gold) + 18 shortlists
• 15 D&AD Pencils (2 Yellow) + 2 shortlists.
• 24 Spikes Asia Spikes (3 Grand Prix + 7 Golds) + 18 shortlists.
• Helped make his client the NZ Marketer Of The Year
• In 2016 he was the 7th most awarded art director in the world with three top twenty campaigns.
But the thing he’s most proud of is helping young creatives create their own not-so-humble bullet points.
In his spare time he reads about ads, looks at ads and buys things from ads. Beyond that, he plays tennis, eats spicy food and tells his dumb and untalented dog how clever and talented he is.
His photo is there, and his email is here freddiecoltart@gmail.com
Talk soon.
EXPERIENCE
Creative Director - DDB New Zealand
March 2019 - Present - 6 years 7 months
He is responsible for leading the creative vision across the entire Goodman Fielder portfolio, guiding strategy and campaign development for 13 iconic FMCG brands including Vogel’s, Meadow Fresh and Freya’s. He plays a central role in shaping brand platforms, mentoring creative teams and driving integrated ideas from early concept through to final execution. He also leads the creative direction for L&P, helping to grow and protect one of the nation’s most beloved and culturally significant sodas. In addition, he heads up the creative work for Lotto NZ and is regularly brought in to tackle tricky, one-off creative challenges across a range of other accounts.
Creative Group Head - FCB New Zealand
January 2018 - March 2019 - 1 year 3 months
Senior Creative - Colenso BBDO New Zealand
May 2016 - January 2018 - 1 year 9 months
Senior Creative - FCB New Zealand
April 2012 - May 2016 - 4 years 2 months
Junior/Intermediate Creative - Ogilvy New Zealand
July 2009 - April 2012 - 2 Years 10 months
*CATEGORY EXPERIENCE
You name it, I've worked on it! Not literally but you get my point.
Fast Food
McDonald’s, Burger King, KFC
Pet Food
Dine, Purina
Airlines
Air New Zealand
Alcohol
42 Below, Speight’s, Steinlager, Tui
Sports & Entertainment
SKY, SKY Sport, Prime, Lotto NZ
Financial Services
BNZ, Kiwibank
Fashion & Apparel
AS Colour
Consumer Packaged Goods
Coke, Powerade, L&P, Vogel’s, Meadow Fresh, Freya’s, Molenberg, Puhoi, Nature’s Fresh, Marmite, Mammoth, Olivine, Gregg’s, Chelsea, Edmonds, Kalo, Quick Brekkie
Retail & DIY
Mitre 10, The Warehouse, Noel Leeming, Paper Plus
Telecommunications
Vodafone, Spark
Tourism & Experiences
Tourism New Zealand, Auckland Zoo
Automotive
VW, Audi, Holden
Insurance
AMI
Public Safety & Social Good
Health Promotion Agency, Shine, Family Violence initiatives, Water Safety NZ, Maritime New Zealand, Auckland Transport, Brothers In Arms Youth Mentoring, Foundation for Youth Development, Leukaemia & Blood Foundation, SAFE, Everybody Eats, Testicular Cancer NZ